Applications of Data Mining to Electronic Commerce

  • Ron Kohavi
  • Foster Provost


Electronic commerce is emerging as the killer domain for data—mining technology. Is there support for such a bold statement? Data—mining technologies have been around for decades, without moving significantly beyond the domain of computer scientists, statisticians, and hard-core business analysts. Why are electronic commerce systems any different from other data—mining applications?


Data Mining Knowledge Discovery Electronic Commerce Recommendation List Recommendation Task 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Ron Kohavi
    • 1
  • Foster Provost
    • 2
  1. 1.Blue Martini SoftwareSan MateoUSA
  2. 2.New York UniversityNew YorkUSA

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