Effects of Self-Awareness on Affect
We Have Already Discussed how positive and negative affects are involved in consistency processes arising from discrepancies between self and standards. Yet not all affect results from favorable or unfavorable comparisons of the self against standards. Changes in affect can result from a host of ancillary processes, such as changes in lighting and temperature, recalling pleasant memories, listening to emotional music (Gendolla, 2000), or subtle muscular feedback and mimicry processes (Tomkins, 1991). This chapter explores some of the relationships between self-awareness and discrepancyirrelevant affect. Controversies about how self-awareness might influence such affect go back to the early years of self-awareness research (Scheier, 1976; Scheier & Carver, 1977) and continue to the present day (Silvia, in press-a, b). Clarifying this area is thus important for a general understanding of how self-awareness, cognitive consistency, and affect intertwine.
KeywordsEmotional Experience Emotional Intensity Large Mirror Emotional Music Demand Explanation
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