Abstract
Today’s philosophy of marketing, places the customer-consumer in the center of consideration of the enterprises, while at the same time strives to achieve two goals:
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1.
To satisfy in the best way the needs of the consumer, and
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2.
To increase the profits of the enterprises.
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© 2003 Springer Science+Business Media New York
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Matsatsinis, N.F., Siskos, Y. (2003). The structure of marketing decisions. In: Intelligent Support Systems for Marketing Decisions. International Series in Operations Research & Management Science, vol 54. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1147-2_2
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DOI: https://doi.org/10.1007/978-1-4615-1147-2_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5415-4
Online ISBN: 978-1-4615-1147-2
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