Abstract
The aim of this chapter is to present a tool designed to support decision makers during the new product development process.
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© 2003 Springer Science+Business Media New York
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Matsatsinis, N.F., Siskos, Y. (2003). Analysis and Design of MARKEX. In: Intelligent Support Systems for Marketing Decisions. International Series in Operations Research & Management Science, vol 54. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1147-2_10
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DOI: https://doi.org/10.1007/978-1-4615-1147-2_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5415-4
Online ISBN: 978-1-4615-1147-2
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