Abstract
The continuous and enormous increase in the complexity of organizations renders the decision making almost an impossible task to be managed by individual decision makers and generated the necessity for more efficient and effective administration and management procedures. In order to satisfy these requirements new scientific fields have emerged or expanded like management science, operational research, applied economic sciences, behavioural sciences, etc. The evolution of these research fields led to the systematic and scientific analysis and handling of administrative and managerial problems.
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© 2003 Springer Science+Business Media New York
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Matsatsinis, N.F., Siskos, Y. (2003). Decision analysis and support. In: Intelligent Support Systems for Marketing Decisions. International Series in Operations Research & Management Science, vol 54. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1147-2_1
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DOI: https://doi.org/10.1007/978-1-4615-1147-2_1
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5415-4
Online ISBN: 978-1-4615-1147-2
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