Marketing of Services

  • Philippe Malaval
  • Christophe Bénaroya

Abstract

Marketing was initially developed with products in mind, which explains why it has been applied relatively late in the service sector both in Europe and the United States. Over the last few years, this trend has definitely changed both for consumer and business services. In particular the growth of services linked to the Internet has accelerated the development of the marketing of services.

Keywords

Sugar Corn Europe Shipping Marketing 

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References

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Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Philippe Malaval
    • 1
  • Christophe Bénaroya
    • 2
  1. 1.Toulouse Business School (ESC Toulouse)France
  2. 2.Business ConseilFrance

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