Abstract
In this chapter, and the next two, we analyze competitive advertising situations involving three competitors. The move beyond three competitors generates analytical difficulties in developing closed-loop strategies, due to the presence of multiple market share state variables, and a different analytical approach is needed.
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© 2003 Springer Science+Business Media New York
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Erickson, G.M. (2003). Analysis of a Lanchester Triopoly. In: Dynamic Models of Advertising Competition. International Series in Quantitative Marketing, vol 13. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1031-4_6
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DOI: https://doi.org/10.1007/978-1-4615-1031-4_6
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5360-7
Online ISBN: 978-1-4615-1031-4
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