The Manager of the 21st Century
As became clear from the previous chapter, the network economy differs from its predecessors (the industrial and the agricultural era) it fundamental different ways. Consequently, a different economic reality has emerged as well as new organizational logics. Managing in this network economy, therefore, diverges from the characteristics of the managerial job in previous eras. Not only has knowledge moved center stage in the network economy, novel fields of knowledge have also emerged and are developed quickly. Moreover, the art of management has become more complex in this new economic reality, not in the least place by increased market volatility, uncertainty, the scope of corporate activities, and the pace of technological developments. Network economy managers are continuously encountering new challenges, constantly requiring adjusting and adapting the managerial role.
KeywordsRecombination Marketing Assimilation Century Manager Volatility
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