Abstract
The main purpose of this prescriptive paper is to present the EC strategy idea and program of actions basing on SWOT analysis, value chain characteristics, Business Process Reengineering and information architecture designs. EC strategy is interpreted as corporate’s transition from the position of born-on-the Internet or move-to-the Internet to the strategic positions: brand creator, brand follower, brand repositioning or brand reinforcement firm.
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Pankowska, M. (2002). Electronic Commerce Strategy Development. In: Harindranath, G., et al. New Perspectives on Information Systems Development. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-0595-2_45
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DOI: https://doi.org/10.1007/978-1-4615-0595-2_45
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5149-8
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