Abstract
Businesses today are using the Internet as a genuine resource for gaining competitive advantage. On-line customization is one useful customer relationship management strategy adopted by e-businesses to add customer value and improve sales of their product and services using the Internet. People are inclined to believe those who have similar interests and living habits. In other words, determining the buying habit of customers on the Internet can benefit both customers and the e-business. From a customer’s point of view, identifying customers with similar e-banking product buying habits may help that customer make their decision about a new product. On the other hand, knowing the buying habit of customers can help e-business practitioners to better package their products in an e-banking (or Internet banking) environment and design personalized services oriented towards each individual customer.
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Khosla, R., Damiani, E., Grosky, W. (2003). Customer Relationship Management and E-Banking. In: Human-Centered e-Business. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-0445-0_7
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DOI: https://doi.org/10.1007/978-1-4615-0445-0_7
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