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When the criterion variable is defined on an ordinal scale, the typical analyses based on correlations or covariances are not appropriate. The methods described in Chap. 6 do not use the ordered nature of the data and, consequently, do not use all the information available. In this chapter, we present methodologies that take into account the ordinal property of the dependent variable.
KeywordsOrdinary Little Square Conjoint Analysis Cumulative Density Function Ordinary Little Square Estimation Order Probit Model
Basic Technical Readings
- Green, P. E., & Wind, Y. (1975). A New Way to measure consumers' judgements (pp. 107–117). July-August: Harvard Business Review.Google Scholar