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Rank-Ordered Data

  • Hubert Gatignon
Chapter
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Abstract

When the criterion variable is defined on an ordinal scale, the typical analyses based on correlations or covariances are not appropriate. The methods described in Chap. 6 do not use the ordered nature of the data and, consequently, do not use all the information available. In this chapter, we present methodologies that take into account the ordinal property of the dependent variable.

Keywords

Ordinary Little Square Conjoint Analysis Cumulative Density Function Ordinary Little Square Estimation Order Probit Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Hubert Gatignon
    • 1
  1. 1.INSEADFontainebleau CedexFrance

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