Statistical Analysis of Management Data pp 543-559 | Cite as

Appendices

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• Authors and affiliations

• Hubert Gatignon

Chapter

First Online: 03 September 2013

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Abstract

$$ \frac{\partial \mathbf{a}\hbox{'}\mathbf{v}}{\partial \mathbf{v}}=\mathbf{a} $$

$$ \frac{\partial \mathbf{v}\hbox{'}\mathbf{Av}}{\partial \mathbf{v}}=\left(\mathbf{A}+\mathbf{A}\hbox{'}\right)\mathbf{v} $$

Keywords

Product Category Purchase Intention Advertising Expenditure Brand Awareness Consumer Segment 

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

• Hubert Gatignon
  • 1

1. 1.INSEADFontainebleau CedexFrance