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Cluster Analysis

  • Hubert Gatignon
Chapter

Abstract

The objective of cluster analysis is to group observations (e.g., individuals) in such a way that the groups formed are as homogeneous as possible within each group and as different as possible across groups.

Keywords

Cluster Analysis Cluster Solution Group Observation Centroid Method Group Centroid 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Bibliography

Basic Technical Readings

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Application Readings

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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Hubert Gatignon
    • 1
  1. 1.INSEADFontainebleau CedexFrance

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