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Crafting Platform Strategy Based on Anticipated Benefits and Costs

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Advances in Product Family and Product Platform Design

Abstract

In this chapter, we introduce the benefits and penalties of commonality (both to the customer and the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to creating long-term competitive advantage for the firm.

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Authors and Affiliations

  1. Massachusetts Institute of Technology, Cambridge, MA, 02139, USA

    Bruce G. Cameron & Edward F. Crawley

Authors
  1. Bruce G. Cameron
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  2. Edward F. Crawley
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Correspondence to Bruce G. Cameron .

Editor information

Editors and Affiliations

  1. Dept. Mechanical & Nuclear Engineering, Pennsylvania State University, University Park, Pennsylvania, USA

    Timothy W. Simpson

  2. School of Mechanical Engineering, Georgia Institute of Technology, Atlanta, Georgia, USA

    Jianxin (Roger) Jiao

  3. School of Aerospace & Mechanical Engineering, University of Oklahoma, Norman, Oklahoma, USA

    Zahed Siddique

  4. Engineering Product Development, Singapore University of Technology and Design, Singapore, Singapore

    Katja Hölttä-Otto

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Cameron, B.G., Crawley, E.F. (2014). Crafting Platform Strategy Based on Anticipated Benefits and Costs. In: Simpson, T., Jiao, J., Siddique, Z., Hölttä-Otto, K. (eds) Advances in Product Family and Product Platform Design. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7937-6_2

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  • DOI: https://doi.org/10.1007/978-1-4614-7937-6_2

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