Economic and Environmental Performance of the Firm: Synergy or Trade-Off? Insights from the EOQ Model

  • Jack A. A. van der VeenEmail author
  • V. Venugopal
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 197)


Over the last decades, corporations are increasingly expected to perform well on the triple bottom line: People, Planet and Profit. However, both in academia and in practice, there is no consensus on the feasibility of doing good and doing well simultaneously. The traditional view is that there is an unavoidable trade-off between the social and environmental performance of an organisation and its profitability. The other school of thought claimed that breaking the trade-off and creating a synergy, is not only desired but actually feasible. In this chapter, the validity of both views is tested by using a multi-objective approach to a variant of the well-known EOQ model. It is demonstrated that both views are not contradictory but valid under different conditions. As such this chapter helps to reach a better understanding of the factors that drive trade-offs and synergy behaviour of the triple bottom line measures.


Sustainability Purchasing Inventory Energy Management Government 


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Center for Marketing and Supply Chain ManagementNyenrode Business UniversiteitBreukelenThe Netherlands

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