Health Promotion for NCDs in and by Hospitals: A Health Promoting Hospital Perspective

  • Jürgen M. Pelikan
  • Christina Dietscher
  • Hermann Schmied


This chapter focuses on health promotion strategies to tackle non-communicable diseases (NCDs) in and by hospitals. According to WHO data (Global status report on non-communicable diseases. Geneva. World Health Organization, 2010), the four leading NCDs—heart disease, diabetes, respiratory diseases, and cancers—account for 36 million deaths worldwide per annum. WHO argues that up to 80 % of heart disease, stroke, and type 2 diabetes and over a third of cancers could be prevented by eliminating shared risk factors, mainly tobacco use, unhealthy diet, physical inactivity, and the harmful use of alcohol. While there is a broad and ongoing discussion on strengthening the role of primary healthcare in tackling NCDs, especially in low-income countries, we will, in line with our specific expertise, argue that, in upper-middle- and high-income countries, hospitals too can and have to contribute to the secondary as well as to the primary prevention of NCDs. We will outline how health promotion can be used by hospitals to expand common approaches towards prevention, treatment, and rehabilitation of NCDs, by focusing not only on risk factors but also on resources, and developing healthy settings and communities. Examples to illustrate our arguments will be provided.


Chronic Obstructive Pulmonary Disease Health Promotion Health Literacy Chronic Care Model Health Promotion Intervention 
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Copyright information

© Springer Science+Business Media, LLC 2013

Authors and Affiliations

  • Jürgen M. Pelikan
    • 1
  • Christina Dietscher
    • 1
  • Hermann Schmied
    • 1
  1. 1.Ludwig Boltzmann Institute Health Promotion ResearchHealth Promoting HospitalsViennaAustria

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