Marketing Applications of Game Theory

  • Sridhar MoorthyEmail author
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 194)


To the lay person, marketing is advertising. In reality, it comprises all the activities of a firm that influence its demand. This includes advertising, of course, but it also includes product design, pricing, distribution, and sales promotion. Thus, marketing decisions arise right at the inception of the firm, just as its business model is being determined. This chapter reviews how game theory has been used to model firms' marketing decisions when they interact with strategic consumers, collaborators, and competitors.


Wholesale Price Reservation Price Retail Price Search Cost Price Dispersion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Rotman School of ManagementUniversity of TorontoTorontoCanada

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