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Smoking Prevention and Cessation pp 167–196Cite as

Smoking Prevention Through Mass Media Campaigns

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The goal of this chapter is to describe the role of health communication in preventing smoking habits providing the reader with useful insight toward the theoretical and empirical underpinning of mass media campaigns. At the end of this chapter you will be able to address the tobacco prevention mass media campaigns core issues (e.g., theoretical framework and basic knowledge) and summarizing both the up-to-date scientific evidence and institutional reports.

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Authors and Affiliations

  1. Department of Public Health and Infectious Diseases, “Sapienza” University of Rome, Piazzale Aldo Moro 5, Rome, 00185, Italy

    Giuseppe La Torre

  2. Institute of Hygiene - Department of Public Health, Faculty of Medicine, Università Cattolica del Sacro Cuore, Largo Francesco Vito 1, Rome, 00168, Italy

    Ferruccio Pelone, Marta Marino & Antonio Giulio De Belvis

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  1. Giuseppe La Torre
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  2. Ferruccio Pelone
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  3. Marta Marino
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  4. Antonio Giulio De Belvis
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Correspondence to Giuseppe La Torre .

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La Torre, G., Pelone, F., Marino, M., De Belvis, A.G. (2013). Smoking Prevention Through Mass Media Campaigns. In: Smoking Prevention and Cessation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4614-7046-5_7

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  • DOI: https://doi.org/10.1007/978-1-4614-7046-5_7

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