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Green Clusters as New Cooperation Strategy for Cleantech Companies

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Abstract

This chapter discusses green clusters, a new form of economic network in the domain of environmental-friendly businesses, as a cooperation strategy for companies. Cleantech companies, also referred to as green companies or environmental businesses, are companies offering products and services that have a sustainable positive impact on the environment. As technological innovation leads to the development of such businesses, and as green activities often require high expenses, companies became interested in establishing green clusters. By being part of the cluster, cleantech companies could achieve technological synergy, attract financial support, and collaborate with the governmental sector in order to support their activities. This article analyzes the trends in green clusters’ characteristics and how they can represent a successful cooperation strategy for the green business sector. The methodology used is composed of previous case studies, regarding cleantech businesses and green clusters, as well as a survey performed by the authors. This was conducted on 11 green cluster administrators and individual cluster members. Also, public information of another 70 green clusters, related to cluster members, cluster activities, and other characteristics has been studied. The results of this analysis helped us identify main trends in the green clusters’ field and how they would form a successful corporate strategy.

Keywords

Green energy Alternative fuel sources Change mangagement Green clusters 

Notes

Acknowledgments

The authors would like to thank the following cluster members for their kind support in carrying out the research for this chapter: Environmental Business Cluster, Ekogen, EcoConnect CIC, EnviroCLUSTER, Eco World Styria, Solar Valley Mitteldeutschland, Green Energy, ROSENC, Swiss Cleantech Cluster, OREEC, Progetto Manifattura.

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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Faculty of Business Administration, in Foreign LanguagesThe Bucharest University of Economic StudiesBucharestRomania

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