Abstract
When you think about “analytics”, what comes to mind? Is it some kind of specialized work done by data-crunchers? Math and statistics spun by wonks? Something that DVD rental shops use to recommend the next DVD or that casinos use to squeeze more money out of gamblers? Not applicable to you?
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
Saxena, R., Srinivasan, A. (2013). A Framework for Business Analytics. In: Business Analytics. International Series in Operations Research & Management Science, vol 186. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6080-0_1
Download citation
DOI: https://doi.org/10.1007/978-1-4614-6080-0_1
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-6079-4
Online ISBN: 978-1-4614-6080-0
eBook Packages: Business and EconomicsBusiness and Management (R0)