Abstract
The desire to own a prestigious brand seems to have spread across the world. But multiple factors conspire to prevent most consumers from acquiring a real Prada handbag or Rolex watch. Many search for black-market vendors in places like Chinatown in New York City, venturing like Wendy Toth (2007) down dodgy alleys into dingy basements to find fakes at nearly unbelievable prices. Others find counterfeit look-alikes on the Internet when entering the words “replica watches” in Google yields more than 36 million hits and entering replica Louis Vuitton produces 39 million hits. (Replica is the code word on the Internet for counterfeit product.) On the web, it is easy to buy look-alike Prada handbags, Rolex watches, Armani sunglasses, Guerlain perfume, or the ubiquitous Vuitton products complete with phony logo.
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Chaudhry, P., Zimmerman, A. (2013). Introduction. In: Protecting Your Intellectual Property Rights. Management for Professionals. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5568-4_1
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