Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity



This chapter examines how historical and social factors impact community perspectives, receptivity, and potential motivation to improve food marketing environments. We explore the diversity of African Americans’ perspectives of marketing and the contextual factors that support different beliefs and responses. Given the nature and history of Black Americans as consumers, it is no surprise that de-marketing unhealthy food and beverages proves to be quite challenging. Insights from the community perspective are necessary in order to develop social and counter-marketing activities to support healthy food environments.


Childhood Obesity Fast Food Black Community Food Outlet Black Youth 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Kogod School of BusinessAmerican UniversityNW WashingtonUSA
  2. 2.African American Collaborative Obesity Research NetworkUniversity of PennsylvaniaPhiladelphiaUSA

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