Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity
This chapter examines how historical and social factors impact community perspectives, receptivity, and potential motivation to improve food marketing environments. We explore the diversity of African Americans’ perspectives of marketing and the contextual factors that support different beliefs and responses. Given the nature and history of Black Americans as consumers, it is no surprise that de-marketing unhealthy food and beverages proves to be quite challenging. Insights from the community perspective are necessary in order to develop social and counter-marketing activities to support healthy food environments.
KeywordsSugar Obesity Amid Income Marketing
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