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The Talk of the Town: Modelling the Spread of Information and Changes in Behaviour

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Modeling the Interplay Between Human Behavior and the Spread of Infectious Diseases

Abstract

Changes in host behaviour can influence the course of a disease outbreak. These changes can be triggered not only by public campaigns and mass media reporting, but also by person-to-person communication and influence from peers. Here, we describe a model in which awareness of the presence of a disease can spread in a population and influence the spread of the disease itself through protective measures that people can take. We describe the dynamics of disease spread, focusing, in particular, on the relation between awareness and proximity of disease in the network.

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Acknowledgements

The authors would like to thank Erez Gilad, Marcel Salathé and Chris Watkins for many useful discussions. S.F. would like to thank the EU FP7-funded integrated project EPIWORK (grant agreement number 231807) for funding. This work was supported by the UK Engineering and Physical Sciences Research Council grant number EP/D002249/1.

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Authors and Affiliations

  1. Department of Infectious Disease Epidemiology and Centre for the Mathematical Modelling of Infectious Diseases, London School of Hygiene & Tropical Medicine, Keppel St, London, WC1E 7HT, UK

    Sebastian Funk

  2. School of Biological Sciences, Royal Holloway, University of London, Egham, TW20 0EX, UK

    Vincent A. A. Jansen

Authors
  1. Sebastian Funk
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  2. Vincent A. A. Jansen
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Correspondence to Sebastian Funk .

Editor information

Editors and Affiliations

  1. , Department of Economics and Management, University of Pisa, Via Ridolfi 10, Pisa, 56124, Italy

    Piero Manfredi

  2. , Department of Experimental Oncology, European Institute of Oncology, Via Ripamonti 435, Milan, 20141, Italy

    Alberto D'Onofrio

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Funk, S., Jansen, V.A.A. (2013). The Talk of the Town: Modelling the Spread of Information and Changes in Behaviour. In: Manfredi, P., D'Onofrio, A. (eds) Modeling the Interplay Between Human Behavior and the Spread of Infectious Diseases. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5474-8_6

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