Abstract
We discuss four key historic efforts to understand and elaborate about specifics of cultures and their implications on consumer behavior. These efforts are by Riesman, Hall, Hofstede, and Brislin. Although these four approaches to analyzing culture are different, as seen below, they do have certain commonalities. They are neither totally isolated nor are they out of touch.
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Samli, A.C. (2013). Different Classification and Analysis of Cultures. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_5
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DOI: https://doi.org/10.1007/978-1-4614-5125-9_5
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