Abstract
In this chapter an attempt is made to connect culture and consumer behavior. This connection will explain the role of culture in forming the significant differences in consumer behaviors that can be observed in different parts of the world. The association between the culture and consumer behavior is very strong. Therefore, if the international marketer can comprehend the far-reaching characteristics and impact of culture, there will be more profound marketing plans succeeding in the international arena. This is the key theme of this book. Thus, unlike the traditional views on behavior, this chapter proposes that culture is a very significant factor influencing consumer behavior. Lewin’s behavior model is contrasted to Wallace’s theory in order to understand the underlying assumptions of our discussion. Wallace’s theory, still preferred by this author, plays a critical role in many parts of this book. Dealing with consumer behavior in a given country culture is often taken as a given and mostly ignored. However, here we see that when dealing with international consumer behavior, it is extremely important to understand just how culture influences individuals and their behavior.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing (7th ed.). Fort Worth: The Dryden Press.
Brislin, R. W. (1993). Understanding cultural differences for management on international assignments. A seminar delivered at the University of Hawaii, June 24.
Chung, T. Z. (1991). Culture: A key to management communication between the Asian-Pacific area and Europe. European Management Journal, 19(4), 419–424.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1990). Consumer behavior. Hinsdale: The Dryden Press.
Hall, E. T. (1976). Beyond culture. Garden City: Anchor Press/Doubleday.
Hofstede, G. (1983). The cultural relativity of organizational practices and the theories. Journal of International Business Studies Fall, 14(2), 75–89.
Hofstede, G. (2001). Culture’s consequences. Thousand Oaks: Sage.
Lewin, K. (1938). The conceptual representation and measurement of psychological forces. Durham: Duke University Press.
MacGregor, R. M. (1983). Wallace’s theory of culture and personality: A useful guide to understanding persons’ behavior. In E. Kaynak (Ed.), Managing the international marketing function. Miami: Academy of Marketing Science.
Monroe, K. B., & Guiltinan, J. B. (1979). A path-analytic exploration of retail patronage influences. Journal of Consumer Research, 2(1), 19–28.
Peres, R., Muller, E., & Mahajan, V. (2010). Innovation diffusion and new product growth models: A critical review and research direction. International Journal of Research in Marketing, 27, 91–106.
Riesman, D. (1953). The lonely crowd. New York: Doubleday Anchor.
Samli, A. C. (1989). Retail marketing strategy. Westport: Quorum Books.
Samli, A. Coskun (1995), International Consumer Behavior, Westport, Ct: Quorm Books.
Samli, A. Coskun and Hill, John (1998), Marketing Globally, Lincolnwood, Il: NTC Business Books.
Samli, A. C., & Hill, J. (1998). Marketing globally. Lincolnwood: NTC Business Books.
Samli, A. C. (2004). Entering and succeeding in emerging countries. Mason: Thomson South-Western.
Sheehy, S. (1993). Dining out in the UK. Trade and Culture, 1(2), 5–7.
Soares, A. M., Farhangmehr, M., & Shoham, A. (2007). Hofstede’s dimensions studies. Journal of Business Research, 60, 277–284.
Wallace, A. F. C. (1964). Culture and personality. New York: Random House.
Zaltman, G. (1965). Marketing: Contributions from the behavioral sciences. New York: Harcourt Brace and World.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
Samli, A.C. (2013). Culture and Its Powerful Impact. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_3
Download citation
DOI: https://doi.org/10.1007/978-1-4614-5125-9_3
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-5124-2
Online ISBN: 978-1-4614-5125-9
eBook Packages: Business and EconomicsBusiness and Management (R0)