Abstract
Perhaps one of the most important impacts of globalization is the global boom of luxury products during the past three decades or so. Certainly there have been a number of globally well-known and well-respected products for a long time, but they were not sought out, desired, and purchased to the extent that luxury products have been in recent years. In fact, according to some estimates, luxury products have experienced a global sales volume of over one trillion dollars in 2011. Certainly their sales volume is likely to expand globally much further. Three key reasons support this prediction. First, although not in equal proportions, the number and income of the very rich has increased everywhere in the world. Thus, there are currently many more people with much more money all over the world. These people can not only afford to buy luxury products but also in many cases they even demand them.
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Samli, A.C. (2013). Marketing Strategy for Global Luxury Products. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_14
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DOI: https://doi.org/10.1007/978-1-4614-5125-9_14
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