Abstract
Due to the gradual promotion of Internet technology, network entrepreneurship became a common phenomenon. This paper, firstly, summarizes the academic situation of the long tail theory, then analyzes the realization conditions of the long tail effect, and finally analyzes the significance of the long tail theory to the Internet entrepreneurship and makes suggestions on Internet entrepreneurship.
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H. Tang, F. Li, The research review and prospect of long tail theory. Mod. Manage. Sci. 3, 40–42 (2009)
B. Yu, in The Long Tail Effect, vol. 10 (Overseas Chinese Publishing House, Beijing, 2007)
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© 2014 Springer Science+Business Media New York
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Zhang, M., Zhou, R. (2014). A Study on Internet Entrepreneurship Based on the Long Tail Theory. In: Watada, J., Xu, B., Wu, B. (eds) Innovative Management in Information and Production. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-4857-0_25
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DOI: https://doi.org/10.1007/978-1-4614-4857-0_25
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