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e-Retail Market Characteristics: Evidence from Comparisons with USA, UK, India, and China

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Innovative Management in Information and Production

Abstract

The well development of e-retail market directly constraint the performance of innovative businesses. Compared with USA, UK, and India, this systematically researches and summarizes the main characteristics of Chinese e-retail market with five representative indicators such as the size, product category, purchase frequency and monetary, concentration ratio, and regional characteristics, concluding that the size of Chinese e-retail market is large and developing rapidly, middle and small cities, even the central and western regions and rural areas will be the potential areas for the development of e-retail. However, the purchase frequency and monetary are low, the structure of consumption is imbalanced, and the concentration ratio will slow down.

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Acknowledgements

This work is partially supported by the National Natural Science Fund Projects (71173191), Base Project in Universities of Zhejiang Province (1010JF250502), Social Science Fund of Ministry Education 1010JF250502, and Zhejiang Gongshang University Graduate School of Science and Technology innovation project 1010XJ1511004. The authors also gratefully acknowledge the helpful comments and suggestions of the reviewers, which have improved the presentation.

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Authors and Affiliations

  1. Modern Commerce Research Center of Zhejiang Gongshang University, Hangzhou, Zhejiang, China

    Yongquan Hu

  2. Research Center of Technology and Service Management, Gongshang University, Hangzhou, Zhejiang, China

    Yunlei Xie

Authors
  1. Yongquan Hu
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  2. Yunlei Xie
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Corresponding author

Correspondence to Yunlei Xie .

Editor information

Editors and Affiliations

  1. Waseda University, Hibikino, Wakamatsu-ku, Kitakyushu-City 2-7, Fukuoka, 808-0135, Japan

    Junzo Watada

  2. Research Institute of Quantitative Econo, Zhejiang Gongshang University, Jiaogong Road, Hangzhou 149, Zhejiang Province, 310012, China, People's Republic

    Bing Xu

  3. , Dept. of Mathematical Sciences, National Chengchi University, ZhiNan Rd. 64Sec.2, Taipei City, 11605, Taiwan R.O.C.

    Berlin Wu

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Hu, Y., Xie, Y. (2014). e-Retail Market Characteristics: Evidence from Comparisons with USA, UK, India, and China. In: Watada, J., Xu, B., Wu, B. (eds) Innovative Management in Information and Production. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-4857-0_14

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  • DOI: https://doi.org/10.1007/978-1-4614-4857-0_14

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  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4614-4856-3

  • Online ISBN: 978-1-4614-4857-0

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