Abstract
Revealing the main point of an essay in the title itself is as ill-advised as naming the culprit on the first page of a detective story. But perhaps this is a case where the exception proves the rule. In a competitive society, uniformity is not a virtue. And it is especially dangerous when an exceptional product becomes the subject of inflationary exploitation. Just think of the more than 2,500 MBA programs that now exist. Regardless of their quality, they all take advantage of the highly positive image of the first MBA programs. The column of lemmings heads for the abyss. The problem that has developed in the last few decades from the spread of evaluation and accreditation for universities is in fact the danger of uniformity prescribed and implemented for quality assurance reasons in the higher educational sector in Europe.
On ambivalence in university evaluation and accreditation.
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Notes
- 1.
The basic source for the section between [] is the article ‘Thinking Photography’ (Burgin 1982)—with friendly agreement to any use of his paper by Victor Burgin to whom I have to say many thanks. I transformed his article in a radical interdisciplinary change from the conceptualization of representation by photography to representation by measuring. Of course, I am responsible for any misunderstandings and misinterpretations.
- 2.
- 3.
- 4.
For some impressive cases cf. Jönsson (1996).
- 5.
There is no fundamental difference between these approaches and their ‘internal debates’ on how to measure and to manage organizations; see Habersam 1997, referring to ‘controlling’ (i.e. the German term for the Anglo-Saxon term measuring and control), Bohni and Ejler (2008), referring to performance management.
- 6.
It is not by chance that the first cost accounting for universities was implemented by the “Technische Universität München” in Germany. Technicians are really good cost accountants but often lack social competence. And the present economic crisis reveals the illusions strongly connected to cost accounting and balance sheets in terms of bankruptcy and the fraudulences of formerly famous corporations and trusted banks.
- 7.
Even institutions with a longstanding polyphonic history may introduce evaluation programs “(…) strongly inspired by ISO 9000:2000 standards” (Darchini et al. 2006, p. 15), as the case of the University of Bologna shows.
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Kappler, E. (2012). Uniformity is No Virtue. In: Altmann, A., Ebersberger, B. (eds) Universities in Change. Innovation, Technology, and Knowledge Management. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-4590-6_17
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