E-Commerce Portal Design Strategy

Chapter
Part of the Springer Texts in Business and Economics book series (STBE)

Abstract

Traditionally, the USA has been at the forefront for adopting technology. Be it in the field of healthcare, aviation, education, etc., the USA has been the first to recognize the need for implementing technology and automating their business processes. For e-commerce, the USA almost started the revolution, and is a pioneer in e-commerce portal design, implementation and providing services. Many of these initiatives have given big benefits while many have not. On one hand, there have been good success stories while there have been failures. Hence, we need to understand the success mantra and then use the failures to fine-tune our approach. While there is no doubt about the benefits of e-commerce, still the need needs to be assessed properly. The assessment should lead to business alignment which will make them sustainable.

Keywords

Shipping Marketing Product Line Conglomerate Stake 

References

  1. E-retailing By Charles Dennis, Tino Fenech, Bill MerrileesGoogle Scholar
  2. Calkins, J; Farello, M, Shi, CS (2000) From retailing to e-tailing. The McKinsey quarterlyGoogle Scholar

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Xavier Institute of ManagementBhubaneswarIndia

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