Abstract
In the year 1999, there were too many entrepreneurs who had bloomed using dot-com portals. Many of them were offering products and services through e-commerce. The mood in the e-commerce circle was upbeat. These Indian entrepreneurs wanted to emulate models of Amazon.com. New ventures like Fabmart, Firstandsecond.com opened their offerings to the Indian consumers. Very soon, Sify.com, rediff.com joined the bandwagon and offered flowers, gifts, etc., to their customers. In a slight detour, Apnaloan, instead of selling traditional products, offered to sell loans through e-commerce portal. Another portal, Shaadi.com, started offering matchmaking through Internet. All these happened before the bubble burst for dot-com portals (NASDAQ crashed in April 2000). Investors (including venture capitalists and private equity contributors) lost their money.
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© 2013 Springer Science+Business Media New York
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Mohapatra, S. (2013). Future Trend: Social Commerce. In: E-Commerce Strategy. Springer Texts in Business and Economics. Springer, Boston, MA. https://doi.org/10.1007/978-1-4614-4142-7_10
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DOI: https://doi.org/10.1007/978-1-4614-4142-7_10
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