Just a few years ago, one could obtain almost any product or service one could imagine through the Internet. One could buy pets or pet food, order food to be delivered to one’s house, buy clothing from an astonishing array of manufacturers, and much, much more. Today, some of these Internet services remain, but many others are gone. New products and services have replaced some of the old ones. No doubt there are many lessons to be learned from this Internet transformation, but certainly one of the most powerful is that, before investing in the creation of a product or service, one needs to ensure a market will be there, ready to buy.
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