Competitive Intelligence Summary

  • Raymond A. Huml
Chapter
Part of the SpringerBriefs in Pharmaceutical Science & Drug Development book series (BRIEFSPSDD)

Abstract

If trends continue, it is highly likely that regulatory professionals will become involved in one or more aspects of a due diligence process and be tasked with the identification of competitive intelligence. They will play a major role in evaluating risk-based transactions and competitive assessments which, for regulatory affairs professionals, consist of a determination of the actual product profile, likelihood of regulatory approval (with timing), and a determination of how that product profile (via the actual product labeling) stacks up against the competition.

Keywords

Marketing Arena Lost 

Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • Raymond A. Huml
    • 1
  1. 1.Quintiles Transnational CorporationDurhamUSA

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