New Product Pricing Strategy

Chapter
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 175)

Abstract

This chapter presents the development and application of a model for effective decision making in establishing strategies for the pricing of new products. The model developed evaluates all important criteria that need to be considered for the successful implementation of new products in the market. The formulation of the model was tailored for a specific new software product with unique marketing considerations in a well-defined, segmented market.

Keywords

Marketing Expense Monopoly 

Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  1. 1.Katz Graduate School of Business and College of Business AdministrationUniversity of PittsburghPittsburghUSA

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