A Cluster Analysis for Determining the Effects of Codes of Conduct in the Business Administration

  • David López-Jiménez
  • Salvador Bueno
  • M. Dolores Gallego
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 151)


In recent years, the impact that e-commerce has had on the economy has motivated many organizations to adopt codes of conduct. Considering the current wide-spreading of codes of conduct, we aim to analyze the effects that adhering to them have in different areas of firm management as synergy generators that are advantageous to the company. To achieve this, we are going to apply cluster analysis techniques, in combination with ANOVA and determinant analysis to a sample of companies that adhere to the code of conduct. Cluster analysis reveals that there are five significant clusters. Each cluster can be interpreted as different levels of perceptions about the effects of the codes of conduct in company management.


B2C Cluster Codes of conduct E-commerce Multivariate analysis 


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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  • David López-Jiménez
    • 1
  • Salvador Bueno
    • 2
  • M. Dolores Gallego
    • 2
  1. 1.University of SevilleSevilleSpain
  2. 2.University of Pablo de OlavideSevilleSpain

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