Research Objective, Hypotheses and Methodology

Abstract

In literature survey, we have seen that benchmarking exercise is necessary for an organization to remain competitive in the market. This helps an organization not only to remain competitive, but also to service its customers in an efficient manner. Thus, it becomes a requirement in the business to have such benchmarking. Through benchmarking, we can find the gap between best-in-class performance in the industry and the performance of the organization in study, analyse the reasons for such gap and take steps for improving performance. While carrying out benchmarking exercise, many focus areas can be selected. Some of the focus areas can be accounting practices, strategic alliances, billing practices being followed, productivity, etc. The focus area is decided based on the importance of benchmarking; this study is devoted to benchmarking productivity and quality of the end products. The study is conducted in the software industry and especially in software development projects.