Abstract
This study discusses quantity discount pricing strategies in a channel of one seller (wholesaler) and one buyer (retailer). The seller purchases products from an upper-leveled supplier (manufacturer) and then sells them to the buyer who faces her/his customers’ demand. The seller attempts to increase her/his profit by controlling the buyer’s order quantity through a quantity discount strategy. The buyer tries to maximize her/his profit considering the seller’s proposal. We formulate the above problem for deteriorating items as a Stackelberg game between the seller and buyer to analyze the existence of the seller’s optimal quantity discount pricing policy, which maximizes her/his total profit per unit of time. Numerical examples are presented to illustrate the theoretical underpinnings of the proposed formulation.
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References
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Appendix A
Appendix A
In this appendix, we discuss the existence of the optimal quantity discount pricing policy, which attains \( {\hat{P}_2}({N_2}) \) in (31.19) when N 2 is fixed to a suitable value.
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1.
\( {N_2} = 1: \)
By differentiating P 2(N 2, T 2) in (31.20) with respect to T 2, we have
$$ \frac{\partial }{{\partial {T_2}}}{P_2}({N_2},{T_2}) = - \frac{{[\rho {\theta_{\rm{b}}}\,{{\text{e}}^{{{\theta_{\rm{b}}}{T_2}}}} - Q({T_2})]({c_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}} - \alpha ) - ({a_{\rm{b}}} + {a_{\rm{s}}} + \beta )}}{{T_2^2}}. $$(31.31)It can easily be shown from (31.31) that the sign of \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \) is positive when (c s + h b/θ b − α) = 0. In contrast, in the case of (c s + h b/θ b − α) \( { > {<} \\}<!endgathered> \) 0, \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \geq 0 \) agrees with
$$ {\theta_{\rm{b}}}{T_2}\,{{{e}}^{{{\theta_{\rm{b}}}{T_2}}}} -({\theta_{\rm{b}}}\,{{{e}}^{{{\theta_{\rm{b}}}{T_2}}}} -1)\begin{array}{lllllllll} < \\= \\>\\\end{array} \frac{{{a_{\rm{b}}} + {a_{\rm{s}}} + \beta }}{{\rho({c_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}} - \alpha )}} .$$(31.32)Let L 1(T 2) express the left-hand side of Inequality (31.32), we have
$$ {L^{\prime}_1}({T_2}) = \theta_{\rm{b}}^2{T_2}\,{{{e}}^{{{\theta_{\rm{b}}}{T_2}}}}\quad ( > 0), $$(31.33)$$ {L_1}(T_1^{*}) = \frac{{{a_{\rm{b}}}}}{{\rho ({p_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}})}}\quad ( > 0), $$(31.34)$$ \mathop{{\lim }}\limits_{{{T_2} \to + \infty }} {L_1}({T_2}) = + \infty . $$(31.35)From (31.33)–(31.35), the existence of an optimal quantity discount pricing policy can be discussed for the following two subcases:
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\( ({c_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}} - \alpha ) > 0: \)
Equation (31.34) yields
$$ {L_1}(T_1^{*}) < \frac{{{a_{\rm{b}}} + {a_{\rm{s}}} + \beta }}{{\rho ({c_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}} - \alpha )}}\quad ( > 0). $$(31.36)Equations (31.33), (31.35), and (31.36) indicate that the sign of \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \) changes from positive to negative only once. This signifies that P 2(N 2, T 2) first increases and then decreases as T 2 increases, and thus there exists a unique finite \( {\tilde{T}_2} \) (\( > T_1^{*} \)), which maximizes P 2(N 2, T 2) in (31.20). Hence, \( (T_2^{*},{y^{*}}) \)is given by (31.24).
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\( ({c_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}} - \alpha ) \leq 0: \)
In this subcase, we have
$$ {L_1}(T_1^{*}) > \frac{{{a_{\rm{b}}} + {a_{\rm{s}}} + \beta }}{{\rho ({c_{\rm{s}}} + {h_{\rm{b}}}/{\theta_{\rm{b}}} - \alpha )}}\quad ( < 0). $$(31.37)Equations (31.33), (31.35), and (31.37) signify that the sign of \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \) is positive, and consequently the optimal policy can be expressed by (31.26).
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2.
\( {N_2} \geq 2: \)
By differentiating P 2(N 2, T 2) in (31.20) with respect to T 2, we have
$$ \frac{\partial }{{\partial {T_2}}}{P_2}({N_2},{T_2}) = - \frac{{L({T_2}) - ({a_b} + \beta ){N_2} - {a_s}}}{{{N_2}T_2^2}}. $$(31.38)Then \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \geq 0 \) agrees with
$$ L({N_2},{T_2}) \leq ({a_{\rm{b}}} + \beta ){N_2} + {a_{\rm{s}}}. $$(31.39)If we assume that there exists a unique solution to (31.28), the optimal quantity discount pricing policy can be given by (31.24).
In the special case where θ s = θ b = θ and \( \alpha \leq ({h_{\rm{b}}} - {h_{\rm{s}}})/\theta \), by differentiating P 2(N 2, T 2) in (31.20) with respect to T 2, we have
$$ \begin{array}{lllllllll} {\frac{\partial }{{\partial {T_2}}}{P_2}({N_2},{T_2}) = - \frac{1}{{{N_2}T_2^2}}\left\{ {C\rho \left[ {({N_2}\theta {T_2} - 1){{{e}}^{{{N_2}\theta {T_2}}}} + 1} \right]} \right. - ({a_b} + \beta ){N_2}} \\{\left. { - {a_{\rm{s}}} + H{N_2}\rho \left[ {(\theta {T_2} - 1)\,{{{e}}^{{\theta {T_2}}}} + 1} \right]} \right\}}. \\\end{array} $$(31.40)Then \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \geq 0 \) agrees with
$$ C\left[ {({N_2}\theta {T_2} - 1){{{e}}^{{{N_2}\theta {T_2}}}} + 1} \right] + H{N_2}\left[ {(\theta {T_2} - 1)\,{{{e}}^{{\theta {T_2}}}} + 1} \right] \leq \frac{{({a_{\rm{b}}} + \beta ){N_2} + {a_{\rm{s}}}}}{\rho }. $$(31.41)Let us denote, by L a(T 2), the left-hand side of Inequality (31.41), and we have
$$ {L^{\prime}_{\rm{a}}}({T_2}) = {\theta^2}{N_2}{T_2}\left( {C{N_2}{{{e}}^{{{N_2}{\theta}{T_2}}}} + H{{{e}}^{{\theta {T_2}}}}} \right)\quad ( > 0), $$(31.42)$$ \begin{array}{lllllllll} {{L_{\rm{a}}}(T_1^{*}) = C\left[ {({N_2}\theta T_1^{*} - 1){{{e}}^{{{N_2}\theta T_1^{*}}}} + 1} \right]} \\{ + H{N_2}\left[ {(\theta T_1^{*} - 1){{{e}}^{{{\theta}T_1^{*}}}} + 1} \right]}, \\\end{array} $$(31.43)$$ \mathop{{\lim }}\limits_{{{T_2} \to + \infty }} {L_{\rm{a}}}({T_2}) = + \infty . $$(31.44)On the basis of the above results, we show below that an optimal quantity discount pricing strategy exits.
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\( C[({N_2}\theta T_1^{*} - 1){{{e}}^{{{N_2}\theta T_1^{*}}}} + 1] + H{N_2}[(\theta T_1^{*} - 1){{{e}}^{{\theta T_1^{*}}}} + 1] < [({a_{\rm{b}}} <$> <$>+ \beta ){N_2} + {a_{\rm{s}}}]/\rho : \)
In this subcase, the sign of \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \) varies from positive to negative only once, and consequently there exists a unique finite \( {\tilde{T}_2} \) (\( > T_1^{*} \)), which maximizes P 2(N 2, T 2) in (31.20). Hence, \( (T_2^{*},{y^{*}}) \)is given by (31.24).
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\( C[({N_2}\theta T_1^{*} - 1){{{e}}^{{{N_2}\theta T_1^{*}}}} + 1] + H{N_2}[(\theta T_1^{*} - 1){{{e}}^{{\theta T_1^{*}}}} + 1] \geq [({a_{\rm{b}}} + \beta ){N_2} + {a_{\rm{s}}}]/\rho : \)
This subcase provides \( \partial {P_2}({N_2},{T_2})/\partial {T_2} \leq 0 \), and therefore the optimal policy can be expressed by (31.30).
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Kawakatsu, H. (2013). Optimal Quantity Discount Strategy for an Inventory Model with Deteriorating Items. In: Ao, SI., Gelman, L. (eds) Electrical Engineering and Intelligent Systems. Lecture Notes in Electrical Engineering, vol 130. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-2317-1_31
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DOI: https://doi.org/10.1007/978-1-4614-2317-1_31
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