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Technology in the Household: Individual-Level Explanations

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Technology and Consumption

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Abstract

It was a rainy afternoon as Virginia listened to the radio and attempted to read the Sunday paper at the same time. The TV was also playing, showing a golf game in some sunny part of the country. As she browsed the paper, an article attracted her attention: “Hello, Oven? It’s Phone. Now Let’s Get Cooking!” (Dwyer, New York Times, Sunday August 23, 2009, p. 26). While it was amusing to read that the apartment dwellers never cooked and instead stored their kitchenware in the oven, it was alarming to learn that the ringing of the cell phone could turn the oven on. In a demonstration of its power, the apartment dweller remarked “It goes right to the high setting on the broiler, it prefers high”. Thank goodness the damage was minimal!

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  1. College of Business Administration, University of Rhode Island, Lippitt Rd. 7, Kingston, RI, 02881, USA

    Ruby Roy Dholakia

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Dholakia, R.R. (2012). Technology in the Household: Individual-Level Explanations. In: Technology and Consumption. International Series on Consumer Science. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-2158-0_3

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