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Technology in the Household: Individual-Level Explanations

Chapter
Part of the International Series on Consumer Science book series (ISCS)

Abstract

It was a rainy afternoon as Virginia listened to the radio and attempted to read the Sunday paper at the same time. The TV was also playing, showing a golf game in some sunny part of the country. As she browsed the paper, an article attracted her attention: “Hello, Oven? It’s Phone. Now Let’s Get Cooking!” (Dwyer, New York Times, Sunday August 23, 2009, p. 26). While it was amusing to read that the apartment dwellers never cooked and instead stored their kitchenware in the oven, it was alarming to learn that the ringing of the cell phone could turn the oven on. In a demonstration of its power, the apartment dweller remarked “It goes right to the high setting on the broiler, it prefers high”. Thank goodness the damage was minimal!

Keywords

Cultural Capital Specific Technology Technology Acceptance Model Online Shopping Digital Literacy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  1. 1.College of Business AdministrationUniversity of Rhode IslandKingstonUSA

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