Engaging Audiences Across Media

Chapter

Abstract

Originating different manifestations of Mickey and friends outside of animation and successfully establishing these as a part of the cultural landscape, produced a firm base for the Master Narrative that Walt had conceived of in the first few months of Mickey’s success in Steamboat Willie . Mickey, Minnie, the Three Little Pigs , and their friends, and then Snow White and her friends the Seven Dwarfs enjoyed a popular, ubiquitous presence in neighborhoods across the country. The name “Walt Disney ” became synonymous with these likeable, friendly, and amusing characters, and with the technological innovations that brought them to their admiring public.

Keywords

Depression Silent Movie Marketing Turkey Hunt 

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Newton Lee Laboratories, LLCTujungaUSA
  2. 2.School of Literature, Communication and CultureGeorgia Institute of TechnologyAtlantaUSA

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