Engaging Audiences Across Media

  • Newton Lee
  • Krystina Madej


Originating different manifestations of Mickey and friends outside of animation and successfully establishing these as a part of the cultural landscape, produced a firm base for the Master Narrative that Walt had conceived of in the first few months of Mickey’s success in Steamboat Willie . Mickey, Minnie, the Three Little Pigs , and their friends, and then Snow White and her friends the Seven Dwarfs enjoyed a popular, ubiquitous presence in neighborhoods across the country. The name “Walt Disney ” became synonymous with these likeable, friendly, and amusing characters, and with the technological innovations that brought them to their admiring public.


Main Street Comic Strip Comic Book Master Narrative Mickey Mouse 
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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Newton Lee Laboratories, LLCTujungaUSA
  2. 2.School of Literature, Communication and CultureGeorgia Institute of TechnologyAtlantaUSA

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