Abstract
Setting an example for the global financial industry, BBVA established its Innovation Network in 2006 to be an open innovation ecosystem. This chapter describes the origins, network selection of five international poles, and various development stages of the Innovation Network, as well as the planned future configuration. In addition, a case study of a new ATM machine named ABIL is presented, in which the goal was to create sustained value by enhancing each and every dimension of customer experience.
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Notes
- 1.
See more details at http://www.proinno-europe.eu/page/summary-innovation-index-0
- 2.
See more details at http://wp.moma.org/talk_to_me/whos-talking/objects/
- 3.
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© 2012 Springer Science+Business Media, LLC
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Alonso, Á.M., Cermeño, J.S. (2012). The BBVA Innovation Network. In: MacGregor, S., Carleton, T. (eds) Sustaining Innovation. Innovation, Technology, and Knowledge Management. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-2077-4_8
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DOI: https://doi.org/10.1007/978-1-4614-2077-4_8
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