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Technology Foresight: The Evolution of the Shell GameChanger Technology Futures Program

  • Roger DennisEmail author
  • Tim Jones
  • Leo Roodhart
Chapter
  • 1.6k Downloads
Part of the Innovation, Technology, and Knowledge Management book series (ITKM)

Abstract

Long-term planning is becoming increasingly problematic for organizations. Technology developments are taking pace at a speed that makes it difficult to leverage traditional linear forecasting methods. Shell is one of the most advanced users of techniques that are designed to explore possible alternate future scenarios. This article ­outlines why Shell developed a program called Technology Futures to look at areas outside of energy for insights and innovations that provided new opportunities for its business. In addition, the article details the next iteration of the program called Future Agenda, which is the world’s largest foresight program, and the only one developed on an open source framework. Linking foresight to innovation in order to explore opportunities is an effective method of developing new high margin offerings.

Keywords

Core Business Technology Future Power Company Music Industry Thought Leader 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Hamel, G (1999) Bringing Silicon Valley inside. Harv Bus Rev 77:70–84, 183Google Scholar
  2. Rohrbeck R, Gemunden H G (2011) Corporate foresight: Its three roles in enhancing the innovation capacity of a firm. Technol Forecast Soc 78:231–243CrossRefGoogle Scholar
  3. Taleb N (2010) The black swan: The impact of the highly improbable. Random House, New YorkGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Growth Agenda LimitedLondonUK
  2. 2.Growth Agenda LimitedLondonUK
  3. 3.Said Business SchoolUniversity of OxfordOxfordUK

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