Innovation in China’s Mobile Multimedia Broadcasting Service

  • Jinluan Ren
  • Liping Zhao
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


With the development of mobile communication technologies, mobile multimedia broadcasting services have become an important part of our life. This short report outlines the development process and status of the China Mobile Multimedia Broadcasting (CMMB) services in China, and summarises their successful innovation in CMMB. This work covers five areas of CMMB’s business, including technology, organization, service, finance, and business model.



Jinluan Ren’s research was funded by Education Science “The Eleventh Five Year Programming of Beijing” (Item Number: CDA09053) and CUC 382 Talent Engineering in 2008 (Item Number: w08382320).


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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • Jinluan Ren
    • 1
  • Liping Zhao
    • 2
  1. 1.Media Management SchoolCommunication University of ChinaBeijingChina
  2. 2.School of Computer ScienceUniversity of ManchesterManchesterUK

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