Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers

  • Liting Liang
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


Encouraged by the deregulation process in the Chinese aviation industry, three Chinese airlines have changed traditional air travel services in China by following the operation principles of western LCCs. Spring Airlines offers no frills, low fare travel with high quality; Shenzhen Airlines provides a high standard of service at a reasonable price while China United Airlines supplies simple, low fare and flexible air travel. Based on their innovative service activities, the three airlines have achieved considerable competitive advantage in the Chinese aviation industry.


Service Innovation Economy Class Promotional Price Deregulation Process Current Economic Downturn 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Further Reading

  1. Liang L (2010a) The adoption process of a business model innovation: the case of the low cost carrier model in China. Academy of Management Conference, Montréal, Canada, 6–10 Aug 2010Google Scholar
  2. Liang L (2010b) A six-dimensional framework of business model innovation: an empirical study of low cost carrier model in China. European Academy of Management Conference, Rome, Italy, 19–22 May 2010Google Scholar
  3. Liang L, James A (2009) The low cost carrier model in China: the adoption of a strategic innovation. Tech Anal Strategic Manage 21(1):129–148CrossRefGoogle Scholar
  4. Liang L, James A, Miles I (2009) A multidimensional model of organisational adoption of strategic innovation: a case of the low cost carrier model in China. European Academy of Management Conference, Liverpool, UK, 11–14 May 2009Google Scholar

Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • Liting Liang
    • 1
  1. 1.Manchester Institute of Innovation Research, Manchester Business SchoolUniversity of ManchesterManchesterUK

Personalised recommendations