Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers
Encouraged by the deregulation process in the Chinese aviation industry, three Chinese airlines have changed traditional air travel services in China by following the operation principles of western LCCs. Spring Airlines offers no frills, low fare travel with high quality; Shenzhen Airlines provides a high standard of service at a reasonable price while China United Airlines supplies simple, low fare and flexible air travel. Based on their innovative service activities, the three airlines have achieved considerable competitive advantage in the Chinese aviation industry.
KeywordsService Innovation Economy Class Promotional Price Deregulation Process Current Economic Downturn
- Liang L (2010a) The adoption process of a business model innovation: the case of the low cost carrier model in China. Academy of Management Conference, Montréal, Canada, 6–10 Aug 2010Google Scholar
- Liang L (2010b) A six-dimensional framework of business model innovation: an empirical study of low cost carrier model in China. European Academy of Management Conference, Rome, Italy, 19–22 May 2010Google Scholar
- Liang L, James A, Miles I (2009) A multidimensional model of organisational adoption of strategic innovation: a case of the low cost carrier model in China. European Academy of Management Conference, Liverpool, UK, 11–14 May 2009Google Scholar