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Chasing the Long Tail: Growth Through Personalized Telecoms Services

  • J. Davies
  • A. Duke
  • S. Stinčić Clarke
  • Nikolay Mehandjiev
  • Guillermo Álvaro Rey
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Abstract

We highlight one of several available transformational paths for traditional telecom operators to respond to challenges of declining revenues in their traditional business. The new opportunities appear in the so-called ‘Telco 2.0’ world system, using advanced service technology to provide access to the Telco’s infrastructure in a two-sided business model, enabling easy creation of services to exploit small niches of opportunity within an open-service ecosystem. A Telco can take the role of platform provider, service provider or service reseller in such ecosystems.

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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • J. Davies
    • 1
  • A. Duke
    • 1
  • S. Stinčić Clarke
    • 1
  • Nikolay Mehandjiev
    • 2
  • Guillermo Álvaro Rey
    • 3
  1. 1.BT Innovate and DesignLondonUK
  2. 2.Manchester Business SchoolUniversity of ManchesterManchesterUK
  3. 3.iSOCOMadridSpain

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