The Benefit of Knowledge Sharing: A Case Study of a Real Estate Brokerage Service

  • Yu-Chung Hung
  • Paul T. Y. Tseng
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


The Taipei Association of Real Estate Brokers (TAREB) integrated all resources from members and government to install an electronic commerce (e-commerce) website, which is shared by all members. In order to successfully implement e-commerce and knowledge sharing, this association also formulated a reasonable commission share system and a disputation arbitration mechanism to encourage and ensure that house agents share information and objects. Finally, all members of TAREB enjoyed an expansion of the market, cost reduction, profit increases and numerous benefits brought by e-commerce and knowledge sharing.


Real Estate Knowledge Sharing Brand Equity Original Finder House Agency 
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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • Yu-Chung Hung
    • 1
  • Paul T. Y. Tseng
    • 2
  1. 1.Department of Accounting and Information TechnologyNational Chung Cheng UniversityMing-ShiungTaiwan
  2. 2.Center for Service Innovation, College of CommerceNational ChengChi UniversityTaipeiTaiwan

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