Introduction to Business Model Innovation Cases

  • Babis Theodoulidis
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


This theme presents four cases of service innovation through variations of the organisational business model to deliver new ways to create and manage value. In all cases, the organisations responded to changes in their external environment by adapting or extending their business model. The four cases are:
  • Service innovation in the Chinese aviation industry: the case of Chinese low cost carriers, Liang

  • Survive by “Servicisation”: A multiple-case study of Taiwanese video games industry, Lee

  • Innovation in China’s mobile multimedia broadcasting service, Ren and Zhao

  • Optimisation of the clients’ warehouse logistics—A KIBS-type service in the manufacturing context, Toivonen and Valminen

Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • Babis Theodoulidis
    • 1
  1. 1.Centre for Service ResearchManchester Business SchoolManchesterUK

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