Advertisement

Paradigm Shifters in Retailing

Chapter

Abstract

In this global market of intense competition, some retail firms consistently stand out as market leaders. These firms have achieved success in spite of the intense ­competition; they appear to have assumed a different and more compelling strategic orientation – the “service.” This conceptual but organization-wide orientation to “service” has helped them to orchestrate and focus on the “customer” from a fundamentally different perspective than that of their competition. We call these firms “paradigm shifters,” – firms that operate within a different paradigm of thinking. These paradigm shifters appear to perceive their “service concept” as their “north star,” the guiding principle that drives all strategies, principles, and directions. The unique advantage gained in the market by these paradigm shifters is the effect of a meticulous and consistent focus on the “customer” – the ability to “think for the customer” – and therefore the focus on exemplary service.

Keywords

Customer Satisfaction Paradigm Shifter Customer Service Customer Loyalty Service Concept 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Department of Consumer SciencesThe Ohio State UniversityColumbusUSA

Personalised recommendations