Abstract
Major or radical innovations cannot happen without imagination synergized with creativity. Imagination is thinking outside of the box, and creativity is functioning within the box. These two must interact and reach for a higher plateau. Not all radical innovations are of the same level of importance or the same level of societal impact. Radical innovations may be loosely categorized as either major breakthroughs or superior radical innovations. Imagination and creativity may not be functioning equally in these two types, but they are powerful influences and are critical for the society first and the corporate entity second. This chapter explores how imagination and creativity and may be brought into action on the way to innovation.
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Samli, A.C. (2011). Putting Imagination to Work. In: From Imagination to Innovation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-0854-3_7
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DOI: https://doi.org/10.1007/978-1-4614-0854-3_7
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