Abstract
Our analysis thus far has focused on radical innovation. However, there are already thousands of products in the marketplace that may be improved, may be discontinued, or may be replaced with a radical innovation. If the market conditions were to become adverse, some companies’ products or services may become obsolete and may no longer generate consumer value. On the other hand, some companies’ products or services are well placed in the market and may continue to thrive. Thus, there are situations that may call for continuation of the status quo.
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© 2011 Springer Science+Business Media, LLC
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Samli, A.C. (2011). Existing Demand Versus Nonexisting Demand. In: From Imagination to Innovation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-0854-3_6
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DOI: https://doi.org/10.1007/978-1-4614-0854-3_6
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