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Thinking Outside of the Box

  • A. Coskun Samli
Chapter

Abstract

As Chap. 3 discussed, companies have tendency to improve the products they have, emphasizing incremental innovation. In contrast, radical innovation is primarily generated by imagination, which is thinking outside of the box without having specific products to improve, without having a particular problem to solve, or without being forced to innovate to make money for the company. Thinking outside of the box primarily provides solutions to consumer problems that are not readily recognized as problems. Consumer solutions are intended not to sell products but to improve the quality of life (Jones 2001). This chapter proposes that in corporate cultures every attempt must be made to nurture imagination and not just rely on predetermined product development. It is maintained here that imagination and ­creativity can coexist, but they are not one and the same.

Keywords

Creativity Process Radical Innovation Corporate Culture Resultant Innovation Obvious Solution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Burton, Lois (2009), “Creativity and Innovation,” The British Journal of Administrative Management, Autumn, 24.Google Scholar
  2. Caroselli, Marlene (1998), “Seeing the Invisible,” Executive Excellence, January, 16.Google Scholar
  3. Jones, Daniel J. (2001), “Thinking Outside the Box,” ECR Journal, Summer. Google Scholar
  4. Manu, Alexander (2007), The Imagination Challenge, Berkeley, CA: New Riders.Google Scholar
  5. Rigsby, Jeffrey A., and Greco, Guy (2003), Mastering Strategy, New York: McGraw-Hill.Google Scholar
  6. Sahlberg, Pasi (2010), “Creativity and Innovation Through Lifelong Learning,” Life Long Learning in Europe, January, 1–12.Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Coggin College of BusinessUniversity of North FloridaJacksonvilleUSA

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